My colleague Catherine Lamb explained why blended protein is becoming big in her (excellent) Future Food newsletter this summer when she asked Are Blended Meats the Future of Flexitarian Dining?: Not only are both companies in the chicken business, but in June, Tyson launched its Raised & Rooted line of chicken products, which also feature a blend of chicken and vegetable protein. Tyson is actually the most apt comparison for Perdue. Just this week, Hormel launched its Happy Little Plants line of meatless meat, and the other chicken giant, Tyson, has invested in plant-based shrimp company New Wave Foods. The chicken company joins other high-profile traditional meat companies in jumping on the plant-based bandwagon. The Food Marketing Institute’s “Power of Meat 2019” report found that “plant-based meat alternatives sales increased 19.2% last year and account for $878 million in annual sales.”Īnd Perdue is by no means alone. Like so many other traditional meat companies, Perdue is seeing the writing on the wall as sales of plant-based proteins from the likes of Beyond Meat and Impossible skyrocket. …PERDUE CHICKEN PLUS blends cauliflower, chickpeas and plant protein to create the next generation of frozen chicken nuggets, tenders and patties, and each serving is complete with one-quarter cup (half a serving of vegetables) and is made with 100 percent all-natural ingredients and no antibiotics ever white meat chicken. Perdue’s June press release announcing Chicken Plus describes the product as such: The Chicken Plus product hit store shelves this month and the hook is that vegetables are blended in with the chicken, so it’s a sneaky way to get your kids to eat their veggies. So it was a little strange to rip open the bag of frozen Perdue Chicken Plus chicken breast and vegetable patties and tenders the company sent me to test out. I don’t know if my mom ever bought Perdue chicken, but I know I haven’t since becoming an adult. As a child of the 70s, I grew up watching commercials with Frank Perdue talking about his name brand of chickens.
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